Camelot, the National Lottery franchise holder, has linked up with MSN for next year’s launch of its online Instant Win games. MSN is to create a dedicated lottery channel.
Bulmers is planning a massive push for its Strongbow brand this year, with a 68 per cent increase in the brand’s advertising budget, taking the spend to £8m. The blitz is an attempt to further bolster Strongbow’s leading position in the cider market. The move follows close on the heels of the appointment of Miles […]
Phoenix Associates has developed an outdoor campaign for First Choice’s Holiday Hypermarket stores featuring a male member of staff undressing and the catchline ‘Catch us with our prices down’.
Sportswear brand Fila is without a top marketer after Dominic Munnelly quit the company. He joined Fila in 1997 and took over as marketing manager in a restructure following the departure of Stuart Ryan in 2001 (MW May 24, 2001). Munnelly’s departure comes just weeks before parent company Fila Holdings is due to agree terms […]
At the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. From mitigating the impact of Covid on your career to Virgin’s updated loyalty offer, it’s been a busy week. Here’s my take.
The car brand is investing hundreds of millions annually over the next five years as it looks to create a seamless digital experience for customers.
Consumer insights fueled a nudge campaign that helped drive sales of Irish haddock, hake and whiting.
Rather than slashing R&D budgets in response to the pandemic, the vice-president of L’Oréal’s tech incubator believes there is still “so much room” for innovation.