Camelot, the National Lottery franchise holder, has linked up with MSN for next year’s launch of its online Instant Win games. MSN is to create a dedicated lottery channel.
Bulmers is planning a massive push for its Strongbow brand this year, with a 68 per cent increase in the brand’s advertising budget, taking the spend to £8m. The blitz is an attempt to further bolster Strongbow’s leading position in the cider market. The move follows close on the heels of the appointment of Miles […]
Phoenix Associates has developed an outdoor campaign for First Choice’s Holiday Hypermarket stores featuring a male member of staff undressing and the catchline ‘Catch us with our prices down’.
Sportswear brand Fila is without a top marketer after Dominic Munnelly quit the company. He joined Fila in 1997 and took over as marketing manager in a restructure following the departure of Stuart Ryan in 2001 (MW May 24, 2001). Munnelly’s departure comes just weeks before parent company Fila Holdings is due to agree terms […]
Loyalty schemes, credit and an omnichannel approach are some of the ways in which Currys plans to build a customer base that “keeps coming back”.
Media investment is often cut when savings are required, but analytics shows it damages sales. The right move is to focus on planning and optimising campaigns.
Comparing the award-winning campaigns against a database of 80,000 ads reveals that, in many cases, they were leaving viewers “utterly cold”, says System1 CMO Jon Evans.
L’Oréal’s chief digital and marketing officer explains how the house of brands is mitigating inflation and investing in Web3 amid a post-pandemic “return of colour”.