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Bulmers set to plough £8m into Strongbow

Marketing Week

Bulmers is planning a massive push for its Strongbow brand this year, with a 68 per cent increase in the brand’s advertising budget, taking the spend to £8m. The blitz is an attempt to further bolster Strongbow’s leading position in the cider market. The move follows close on the heels of the appointment of Miles […]

Fila marketing boss steps down

Marketing Week

Sportswear brand Fila is without a top marketer after Dominic Munnelly quit the company. He joined Fila in 1997 and took over as marketing manager in a restructure following the departure of Stuart Ryan in 2001 (MW May 24, 2001). Munnelly’s departure comes just weeks before parent company Fila Holdings is due to agree terms […]

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