Camelot revamps for tenth anniversary
Camelot has revamped its National Lottery branding to celebrate its tenth anniversary in November. The logo now says: ‘The National Lottery thanks you for 10 years’.
Facebook rebrands to Meta as virtual worlds become ‘new North Star’
Charlotte RogersAdmitting the previous brand name was too “tightly linked” to one product, CEO Mark Zuckerberg wants his business to become “metaverse first, not Facebook first” in a bid to graduate from social media to virtual worlds.
Tena awarded Channel 4’s sixth diversity in advertising prize
Michaela JeffersonThis year Channel 4 invited advertisers to address issues relating to ageism, in particular the inauthentic and sometimes clichéd portrayals of different age groups within current UK advertising.
KFC and Pizza Hut owner ‘excited’ about digital growth potential
Michaela JeffersonLike rival fast food chain Burger King, Yum! Brands is banking on technology and digital sales to drive the future growth of its brands.
Five habits CMOs should avoid if they want to retain young talent
Helen EdwardsThere’s increased competition from employers for junior marketers, so to boost the chances of holding onto their brightest talent, CMOs need to rethink unconscious habits.
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