Camelot is reviewing of its &£3m digital media business, which is held by Tribal DDB and Media Contacts.
Viacom Outdoor has appointed Peter Charlton as sales director to head agency and specialist sales strategy across the UK. Charlton joins from radio sales group Opus GWR Radio Services, where he was national sales director for local radio before the GWR merger with Capital Radio.
Moneysupermarket. com, the personal finance, insurance and travel price comparison site, has outsourced its e-marketing activities to marketing technology provider Online DM after a three-month trial which saw an 85 per cent increase in revenue generated. Moneysupermarket runs 30 campaigns a week to a customer base of more than 900,000 subscribers.
Airline consortium the Star Alliance has reappointed Fox Kalomaski to handle its &£1m advertising account. The agency is thought to have seen off challenges from FCB London and McCann Erickson for the business. Fox Kalomaski will be responsible for launching and developing a corporate incentive scheme called Star Alliance Company Plus. The scheme allows companies […]
Even before the rise of ecommerce, customers could reserve stock in one store at the till of another. Now the key to retail success is making it easy to access the right channel at the right time – and having a product worth buying.
Heineken’s beer director talks to Marketing Week about the trends the industry needs to pay closer attention to if they’re to drive future growth.
Aviva says marketing will play a “crucial role” as it looks to drive future growth, with the newly-created chief customer and marketing role designed to help it achieve those ambitions.
The sportswear retailer retained the majority of its revenues after moving consumers online during last year’s Covid-19 lockdowns, but physical retail remains a key component of its long-term plans.