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Viacom Outdoor appoints sales director

Marketing Week

Viacom Outdoor has appointed Peter Charlton as sales director to head agency and specialist sales strategy across the UK. Charlton joins from radio sales group Opus GWR Radio Services, where he was national sales director for local radio before the GWR merger with Capital Radio.

Personal finance site hires Online DM

Marketing Week

Moneysupermarket. com, the personal finance, insurance and travel price comparison site, has outsourced its e-marketing activities to marketing technology provider Online DM after a three-month trial which saw an 85 per cent increase in revenue generated. Moneysupermarket runs 30 campaigns a week to a customer base of more than 900,000 subscribers.

Fox Kalomaski holds on to Star Alliance business

Marketing Week

Airline consortium the Star Alliance has reappointed Fox Kalomaski to handle its &£1m advertising account. The agency is thought to have seen off challenges from FCB London and McCann Erickson for the business. Fox Kalomaski will be responsible for launching and developing a corporate incentive scheme called Star Alliance Company Plus. The scheme allows companies […]

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