Camera brand Manfrotto appoints team Saatchi

Manfrotto, the professional camera accessories brand, has appointed Team Saatchi to develop its global branding strategy for 2010.

The appointment follows a competitive pitch against undisclosed agencies.

Manfrotto, owned by Italian company The Vitec Group, manufactures tripods, bags and other accessories for the professional and semi-professional imaging market.

Team Saatchi will be responsible for exploring exciting new opportunities for expansion and for identifying potential new enthusiasts.

The campaign activity will target both developed and emerging markets, including China, India and Russia. The agency intends to complete the definitive brand work by March 2010.

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