Camera brand Manfrotto appoints team Saatchi

Manfrotto, the professional camera accessories brand, has appointed Team Saatchi to develop its global branding strategy for 2010.

The appointment follows a competitive pitch against undisclosed agencies.

Manfrotto, owned by Italian company The Vitec Group, manufactures tripods, bags and other accessories for the professional and semi-professional imaging market.

Team Saatchi will be responsible for exploring exciting new opportunities for expansion and for identifying potential new enthusiasts.

The campaign activity will target both developed and emerging markets, including China, India and Russia. The agency intends to complete the definitive brand work by March 2010.


A new decade to make the screen earn respect

Marketing Week

Happy New Year! We’re only a week into 2010 and already the blogs have hotted up with the news that Google is launching a branded handset and breaking into the thriving e-tail market. Combined with the numerous new gadgets coming out in the Consumer Electronics Show in Las Vegas this week, makes digital a very exciting playground for the year ahead.

The time has come to treat your marketing budget as if it were your own money

Marketing Week

Another year, another brand plan. I have high(er) hopes for 2010 and have made a number of resolutions to salute the new decade. I’ll spare you the predictable details on the annual weight loss regime, but on the business front I aim to pile a few pounds onto my marketing budget. I can’t wait to discount 2009 from my memory, “discount” being the key theme for the toughest trading year I’ve ever experienced.


    Leave a comment