Campaign creative – the latest Marketoonist
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
How fashion brands are taking Instagram from gimmick to strategic
Leonie RoderickFor many fashion brands, Instagram is no longer just a ‘gimmick’ used during fashion weeks to create a buzz, but a serious part of their social strategy.
2 Comments
Top sensory marketing trends for 2016
Steve HemsleyMarketers will need to think beyond just visual and audio advertising to get the attention of consumers, according to experts.
Emotion is overdone, rational branding is the big opportunity
Helen EdwardsAll marketers are desperate to claim emotional benefits for their brand, thinking these influence purchase, which leaves a wide-open opportunity for brands brave enough to go back to rational messages.
Effectiveness, ad spend, eco-credentials: 5 interesting stats to start your week
Marketing Week ReportersWe arm you with all the numbers you need to tackle the week ahead.
‘Frat boy culture’: Activision Blizzard taken to court over discrimination against female employees
Michaela JeffersonEmployees are increasingly taking a public stand against companies fostering discriminatory or toxic cultures, with Activision Blizzard joining BrewDog in the firing line.
BT, Activision Blizzard, adspend: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.