Walsh Trott Chick Smith has created a campaign for the Financial Services Authority warning about endowment mortgage shortfalls. The ads will appear in the tabloid press as well as GPs’ surgeries, Citizens Advice Bureaux and libraries.
Saga is betting big on its shift away from short-term sales to long-term brand building, as it looks to drive consideration amongst experience hungry over-50s.
Peter Field says criticism of his research was launched before his full findings were released, stating backlash was “emotional” instead of “rational”.
A good grip on pricing is a sign of a strong brand, and several behavioural studies offer insights into effective pricing strategies.
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