Campaign for mega rear-ends

The Diary was more than prepared to be mature when it was approached by TDI, the company that runs

London Transport’s advertising, about a new advertising campaign for Anusol. As readers will know, The Diary finds it hard to “sit” on a good story.

The “bumf” that came with the release explained how the campaign is trying to break down the stigma attached to piles.

But The Diary had to restrain all sniggers when the boys at TDI explained the campaign was running on the back-end of buses, known in the industry as “Mega Rears”.

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