Campaign for Rennie

Bates UK has created a 2m television advertising campaign for Roche’s indigestion product Rennie.

The campaign, which breaks on October 14, uses retro characters and an offbeat ironic style in an effort to position the brand away from traditional indigestion advertising.

The ad features a man called Jeffrey, who arrives at a party in a Sinclair C5 and announces he has indigestion. He then gets fed a Rennie by one glamorous woman, while another slips a packet into his pocket with the words ‘Take me’ written on the pack.

The ad ends with Jeffrey on waterskis holding a leg of lamb. The ad is part of a 5m marketing campaign to reposition Rennie to a younger market using the strapline ‘Got a life? Got indigestion? Get Rennie’. MediaCom buys media.

Recommended

Getting in too deep?

Marketing Week

Small agencies can provide tailored service, often in niche markets, where management has a hands-on role. But as agencies expand, clients can often feel like small fish in an ever-expanding sea. By Steve Hemsley

Marketing chief quits rugby body

Marketing Week

The Rugby Football League (RFL) is searching for a marketing director following the departure of Glen Baker after less than six months in the job. Baker joined in April from consumer electronics group LG Electronics. He replaced Neal Coupland, who left to go to sports marketing agency Bermitz Sports. A spokesman for the RFL says […]

Comments

    Leave a comment