Campaign for Rennie

Bates UK has created a 2m television advertising campaign for Roche’s indigestion product Rennie.

The campaign, which breaks on October 14, uses retro characters and an offbeat ironic style in an effort to position the brand away from traditional indigestion advertising.

The ad features a man called Jeffrey, who arrives at a party in a Sinclair C5 and announces he has indigestion. He then gets fed a Rennie by one glamorous woman, while another slips a packet into his pocket with the words ‘Take me’ written on the pack.

The ad ends with Jeffrey on waterskis holding a leg of lamb. The ad is part of a 5m marketing campaign to reposition Rennie to a younger market using the strapline ‘Got a life? Got indigestion? Get Rennie’. MediaCom buys media.

Recommended

Mitsubishi UK boss to head Kia Motors

Marketing Week

Kia Motors (UK), the new company formed to handle the marque’s distribution in the UK, has poached Mitsubishi’s UK sales and marketing director Paul Williams to be its managing director. The South Korean car marque is probably best known in the UK for its quirky advertising, created by Mustoe Merriman Levy, which encourages car owners […]

Blockbuster outlets to sell booze

Marketing Week

Blockbuster UK is to start selling wine and beer in its stores, in an attempt to increase its product range. The home entertainment chain has already tested the concept and plans to roll out alcohol sales through 23 outlets by the end of the year. A spokesman for the company says: “It’s part of our […]

Comments

    Leave a comment