Campaign for Velux Roof Windows
The Union has created a national television and press campaign for Velux Roof Windows featuring a teddy who falls for the female teddy from the loft conversion next door.
The Union has created a national television and press campaign for Velux Roof Windows featuring a teddy who falls for the female teddy from the loft conversion next door.
Phoenix Associates has developed an outdoor campaign for First Choice’s Holiday Hypermarket stores featuring a male member of staff undressing and the catchline ‘Catch us with our prices down’.
Bates’ grip on Wella’s $100m (£63.8m) advertising account is in doubt following Proctor & Gamble’s acquisition of the German haircare company for $5.5bn (£3.5bn) earlier this week.
British Airways has retained Poster Publicity on its £4m outdoor planning and buying business. The outdoor specialist keeps hold of the business after a statutory review. The airline saw pitches from the incumbent, IPM, Portland, Concord and Meridian Outdoor. When the review was announced insiders predicted that Meridian was best placed to pick up the […]
Allwyn took over the National Lottery licence from Camelot in February and is aiming to inject some “magic” into the Lottery’s individual games to recruit new and lapsed players.
This week our marketing columnist asks and then answers the most annoying question of them all.
Since launching its global platform ‘It has to be Heinz’, the food brand has been able to move at pace to respond to local trends, allowing it to create its latest ad in record time.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.