Campaign for Velux Roof Windows
The Union has created a national television and press campaign for Velux Roof Windows featuring a teddy who falls for the female teddy from the loft conversion next door.
The Union has created a national television and press campaign for Velux Roof Windows featuring a teddy who falls for the female teddy from the loft conversion next door.
Phoenix Associates has developed an outdoor campaign for First Choice’s Holiday Hypermarket stores featuring a male member of staff undressing and the catchline ‘Catch us with our prices down’.
Bates’ grip on Wella’s $100m (£63.8m) advertising account is in doubt following Proctor & Gamble’s acquisition of the German haircare company for $5.5bn (£3.5bn) earlier this week.
British Airways has retained Poster Publicity on its £4m outdoor planning and buying business. The outdoor specialist keeps hold of the business after a statutory review. The airline saw pitches from the incumbent, IPM, Portland, Concord and Meridian Outdoor. When the review was announced insiders predicted that Meridian was best placed to pick up the […]
Loyalty schemes, credit and an omnichannel approach are some of the ways in which Currys plans to build a customer base that “keeps coming back”.
Media investment is often cut when savings are required, but analytics shows it damages sales. The right move is to focus on planning and optimising campaigns.
Comparing the award-winning campaigns against a database of 80,000 ads reveals that, in many cases, they were leaving viewers “utterly cold”, says System1 CMO Jon Evans.
L’Oréal’s chief digital and marketing officer explains how the house of brands is mitigating inflation and investing in Web3 amid a post-pandemic “return of colour”.
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