Carlson Marketing Group has created an integrated campaign to promote Hyundai’s 4×4 range, with the strapline ‘We make ’em tough so you can treat ’em rough’.
The Financial Services Authority is understood to have shortlisted Bartle Bogle Hegarty/Dare, Vallance Carruthers Coleman Priest/Glue, Walsh Trott Chick Smith/EHS Brann and McCann Erickson Manchester/Random for its Â£5m financial management cam
WPP Group, the world’s second-largest advertising and marketing services company, has reported a 32 per cent increase in pre-tax profits to Â£255m for the six months ending June 30, and a six per cent rise in like-for-like revenues.
Pity poor Revolver, the PR and guerrilla marketing agency. Though its stunt of laying 95,000 plants in an intricate pattern in Trafalgar Square to promote Loire Valley wines received a lot of national press, certain sections of the general pub
While 64% of marketers say they are as productive working from home as in the office, less than half have received any form of virtual training during lockdown.
Has digital acceleration come at a cost to long-term brand-building – and will brands and consumers revert to old patterns post-Covid? Marketers at the latest Marketing Week and Salesforce roundtable debated the balance of strategic planning versus lean agility.
Virgin Atlantic filing for chapter 15 bankruptcy protection might signal a turning point in how we travel – and how airline brands make money.
Downloading and listening to a branded podcast can be a sign of real consumer commitment. A mixture of engaging content and the right talent is helping brands attract attention.