Campaign to promote Hyundai’s 4×4 range

Carlson Marketing Group has created an integrated campaign to promote Hyundai’s 4×4 range, with the strapline ‘We make ’em tough so you can treat ’em rough’.

Carlson Marketing Group has created an integrated campaign to promote Hyundai’s 4×4 range, with the strapline ‘We make ’em tough so you can treat ’em rough’.

Recommended

FSA shortlist

Marketing Week

The Financial Services Authority is understood to have shortlisted Bartle Bogle Hegarty/Dare, Vallance Carruthers Coleman Priest/Glue, Walsh Trott Chick Smith/EHS Brann and McCann Erickson Manchester/Random for its £5m financial management cam

Trafalgar’s French fifth columnists

Marketing Week

Pity poor Revolver, the PR and guerrilla marketing agency. Though its stunt of laying 95,000 plants in an intricate pattern in Trafalgar Square to promote Loire Valley wines received a lot of national press, certain sections of the general pub

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    Subscribers get unlimited access to unrivalled coverage of the biggest issues in marketing and world-renowned columnists, alongside carefully curated reports and briefings from Econsultancy. Find out more.

    If you are an existing print subscriber find out how you can get access here.

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers get unlimited access to unrivalled coverage of the biggest issues in marketing and world-renowned columnists, alongside carefully curated reports and briefings from Econsultancy. Find out more.

    If you are an existing print subscriber find out how you can get access here.

    Subscribe now