Carlson Marketing Group has created an integrated campaign to promote Hyundai’s 4×4 range, with the strapline ‘We make ’em tough so you can treat ’em rough’.
The Financial Services Authority is understood to have shortlisted Bartle Bogle Hegarty/Dare, Vallance Carruthers Coleman Priest/Glue, Walsh Trott Chick Smith/EHS Brann and McCann Erickson Manchester/Random for its Â£5m financial management cam
WPP Group, the world’s second-largest advertising and marketing services company, has reported a 32 per cent increase in pre-tax profits to Â£255m for the six months ending June 30, and a six per cent rise in like-for-like revenues.
Pity poor Revolver, the PR and guerrilla marketing agency. Though its stunt of laying 95,000 plants in an intricate pattern in Trafalgar Square to promote Loire Valley wines received a lot of national press, certain sections of the general pub
TUI is looking to build confidence as the travel sector begins to reopen with a multi-million pound campaign aimed at inspiring holiday nostalgia.
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From the squeeze on marketing roles to the question of loyalty, it’s been a busy week.
Ahead of the new season kicking off on Sunday, the sport’s marketing boss Ellie Norman discusses racing, racism and responsibility.
From the Facebook ad boycott to the top 100 brands, catch up on all this week’s biggest marketing news.