For a recap on all the campaigns visit 2017 year in review: Campaigns of the year
With your help we have whittled down eight of our top campaigns of 2017 to four for the semi-final. Vote now to make sure your favourite makes it to the final. Voting closes on 15 December at 12pm.
This was a year of momentous change that saw brands take a stand against US President Donald Trump’s policies, Samsung redeem itself and the rise of ecosystem brands. Here’s what marketers can learn from those that came out on top in 2017.
From digital marketing’s annus horribilis to the damp squib of virtual reality, these are the cautionary tales marketers must avoid emulating next year.
Every Friday afternoon, I look at the key stories of the week, offering my thoughts on what they mean for you and the industry. From the woes of the casual dining sector to the purpose of John Lewis, it’s been a busy week on marketingweek.com. Here is my take.
Marketing Week reveals the top 10 marketers in regulated industries, part of our Top 100 Most Effective Marketers, sponsored by Salesforce.
From John Lewis overhauling its brand purpose and Morrisons’s new CMO to the Marketing Week Masters Awards, catch up on all the biggest marketing news from the week gone by.
An increasing number of high street restaurants are looking to take their products into supermarkets, but with so much competition on shelf how do you stand out?