From Coca-Cola’s new CEO facing some tough challenges to YouTube taking a more collaborative approach, we have rounded up the five stories you need to read this week.
With operating chief James Quincey set to takeover as CEO from May 2017, here are three areas he’ll need to improve.
Businesses frequently use the term, but what does it actually entail and who should be responsible for its execution?
Markey takes on a new role as CMO at Boots following the departure of marketing director Helen Normoyle.
Covid-19 has accelerated the shift to digital in the market research sector, but balance is needed to ensure brands retain the human touch.
Help us create the marketing industry’s most robust report into careers, salaries and workplace trends.
With the coronavirus crisis causing marketers to pull back even further on market research expenditure, how can the sector rebound and stay relevant?