Campari to sponsor MTV Recommends
Campari will sponsor the new music series MTV Recommends on MTV Networks Europe. The show will be aired twice weekly from next week and takes the form of two- to three-minute clips of videos and live performances.
Campari will sponsor the new music series MTV Recommends on MTV Networks Europe. The show will be aired twice weekly from next week and takes the form of two- to three-minute clips of videos and live performances.
Rather than only prioritising training for their teams, marketing leaders should carve out time for learning and rethink what ‘upskilling’ really means.
Analysing £1.8bn of media investments across the UK, a post-Covid/Brexit advertising effectiveness study found profitability varies greatly by media, with TV the greatest driver of overall profit volume.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.