Twinings drops Leagas Delaney

Marketing Week

Twinings, the Associated British Foods-owned tea brand, has parted company with agency Leagas Delaney after just over a year. The account is worth about £4m. The two companies have announced that they are ending their relationship because it has “proved difficult to merge the two cultures”. Twinings is understood to be in the early stages […]

Politicians sell an unwanted brand

Marketing Week

As noted in Marketing Week (Politics isn’t working. Can marketing fix it? MW April 21), the UK election campaign has, to date, been a particularly unmemorable one. There is a sense of it being a foregone conclusion, widespread cynicism and a general lack of trust abound. Since the early Eighties, when political parties began to […]


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