Campbell Doyle Dye has created its first work for Christian Aid to promote this year’s Christian Aid Week. The &£1m ad campaign will run across print, outdoor and television, and has the strapline ‘You add, we multiply’.
Twinings, the Associated British Foods-owned tea brand, has parted company with agency Leagas Delaney after just over a year. The account is worth about £4m. The two companies have announced that they are ending their relationship because it has “proved difficult to merge the two cultures”. Twinings is understood to be in the early stages […]
Amnesty International UK is sponsoring a film about the plight of a Palestinian family in the occupied territories. The film, called Private, aims to raise awareness of the situation in the disputed areas of the Middle East.
As noted in Marketing Week (Politics isn’t working. Can marketing fix it? MW April 21), the UK election campaign has, to date, been a particularly unmemorable one. There is a sense of it being a foregone conclusion, widespread cynicism and a general lack of trust abound. Since the early Eighties, when political parties began to […]
CEO Ken Murphy is “optimistic” about the future of the business, highlighting value, loyalty and online as the three areas Tesco will be focusing on in the year ahead.
Even before the rise of ecommerce, customers could reserve stock in one store at the till of another. Now the key to retail success is making it easy to access the right channel at the right time – and having a product worth buying.
Heineken’s beer director talks to Marketing Week about the trends the industry needs to pay closer attention to if it is to drive future growth, as he reflects on the launch of Birra Moretti’s first global campaign.
Aviva says marketing will play a “crucial role” as it looks to drive future growth, with the newly-created chief customer and marketing role designed to help it achieve those ambitions.