Campbell Doyle Dye declines to pitch for McCain’s advertising business
Campbell Doyle Dye has declined to pitch for McCain’s advertising business, citing cultural differences.
Müller’s top marketer departs to set up sports consultancy
Manny PhamMichael Inpong has been at Müller since 2012 and has played a leading role in driving growth and the brand’s sports marketing strategy.
Selfridges, Activision Blizzard, Walkers: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
One marketer on her knack for seeking out high-growth sectors
Matthew ValentineHaving started her career in telecoms working for T-Mobile, Virgin Media and Apple, Anisha Patel is now head of marketing at property firm GPE, and while she may have switched sectors she has stayed true to a commitment to making life easier for customers.
Why GSK has created a cross-functional team to ‘future-proof’ its brands
Manny PhamGSK Consumer Healthcare’s CMO Tamara Rogers believes there are “too many” siloes within organisations today, as she works on building collaborative and agile teams.
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