Sony Pictures Entertainment is focusing on “snackable” content as it looks to prove 360 video is not just a fad.
Pinterest will start competing for video ad spend with the likes of Facebook, Twitter and YouTube but is looking to stand out by “enabling actions, not just driving video views”.
YouTube is increasing its focus on influencers such as Zoella and Joe Sugg by opening YouTube ‘Space’ which gives creators access to new technology, as the video platform admits “it doesn’t succeed unless its creators succeed”.
The beverage giant saw a boost to sales resulting in a 5% year-on-year increase in revenue to $9bn (£6.4bn), as CEO James Quincey credits the actions Coca-Cola took during the pandemic in helping its recovery.
With the reopening of travel on the horizon, Expedia hopes to be seen as the “ultimate travel companion” with its biggest brand spend in five years.
The proposed league format takes many of its pointers from the hugely successful US sports model, but can it win over local fans and brands, or is the reputational risk too high?
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