Can 360-degree video campaigns be more than just a fad?
Brands including Cadbury and Sony are turning to 360 video to help “cut through the noise” and reach consumers. But is it a gimmick or a long-term strategy?
Snapchat launches 360 video ads with Sony
Leonie RoderickSony Pictures Entertainment is focusing on “snackable” content as it looks to prove 360 video is not just a fad.
Pinterest joins the video ad battle
Sarah VizardPinterest will start competing for video ad spend with the likes of Facebook, Twitter and YouTube but is looking to stand out by “enabling actions, not just driving video views”.
How YouTube is ensuring it ‘remains the home of video’
Leonie RoderickYouTube is increasing its focus on influencers such as Zoella and Joe Sugg by opening YouTube ‘Space’ which gives creators access to new technology, as the video platform admits “it doesn’t succeed unless its creators succeed”.
ITV: TV is a powerful medium to connect with older consumers
Matthew ValentineITV director of client strategy Kate Waters believes TV has a clear role to play in addressing the “hard creative challenge” of appealing to older consumers.
‘Triple cooked chips’: Ritson’s ‘foolproof’ system for marketing budgets
Michaela JeffersonRitson recommends marketers take a three-step approach to budget setting: match your budget to your business size, optimise the long and short, and measure them correctly.
Premier Foods on navigating the cost of living crisis: ‘Don’t assume what you know is true’
Molly InnesSpeaking today (6 October) at Marketing Week’s Festival of Marketing, Premier Food’s chief marketing officer Yilmaz Erceyes said marketers need to be closer than ever to consumers in a cost of living crisis
‘Don’t sugar coat or patronise’: Morrisons and Gousto on leading amid turmoil
Matthew ValentineHaving confidence in a crisis and trusting your team could help brands survive tough times, suggest marketing leaders from Morrisons, Gousto and the British Heart Foundation.