Can 360-degree video campaigns be more than just a fad?
Brands including Cadbury and Sony are turning to 360 video to help “cut through the noise” and reach consumers. But is it a gimmick or a long-term strategy?
Snapchat launches 360 video ads with Sony
Leonie RoderickSony Pictures Entertainment is focusing on “snackable” content as it looks to prove 360 video is not just a fad.
Pinterest joins the video ad battle
Sarah VizardPinterest will start competing for video ad spend with the likes of Facebook, Twitter and YouTube but is looking to stand out by “enabling actions, not just driving video views”.
How YouTube is ensuring it ‘remains the home of video’
Leonie RoderickYouTube is increasing its focus on influencers such as Zoella and Joe Sugg by opening YouTube ‘Space’ which gives creators access to new technology, as the video platform admits “it doesn’t succeed unless its creators succeed”.
10 Years of Ritson: Vote for your top column
Marketing Week ReportersWe have rounded up Ritson’s 10 biggest columns from the past 10 years. Now it’s your chance to vote for your favourite.
Resourcing for social media teams: A beginner’s guide
Econsultancy TeamSocial media team roles and responsibilities can vary greatly, and there is lots of consider when deciding whether to insource or outsource, working with agencies and skills development.
10 Years of Ritson: His 10 biggest articles
Marketing Week ReportersTo celebrate Mark Ritson’s 10th anniversary as Marketing Week’s award-winning columnist, we have rounded up his most read, commented and shared articles of the past decade.
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Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here