Sony Pictures Entertainment is focusing on “snackable” content as it looks to prove 360 video is not just a fad.
Pinterest will start competing for video ad spend with the likes of Facebook, Twitter and YouTube but is looking to stand out by “enabling actions, not just driving video views”.
YouTube is increasing its focus on influencers such as Zoella and Joe Sugg by opening YouTube ‘Space’ which gives creators access to new technology, as the video platform admits “it doesn’t succeed unless its creators succeed”.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Nissan’s head of customer experience loves to solve a puzzle whether that’s navigating Covid-19 or communicating the complexity of electric vehicles.
Brands that ignore the small signs customers are unhappy will soon feel the financial impacts if they don’t respond.
From Unilever increasing investment in digital skills to Coca-Cola streamlining innovation here’s everything you need to know this week.