Sainsbury’s chief executive Mike Coupe said its move to acquire Argos-owner Home Retail Group would give it a “non-food business on the scale of Amazon and John Lewis” as the retailer sees its Christmas sales fall.
Debenhams’ campaign for the autumn/winter 2015 season will seek to ‘make the new season less intimidating’ through a focus on outfit-building tools, personal shopper recommendations and an e-commerce push.
With today’s news that Arcadia tycoon Sir Philip Green has finally sold BHS to Retail Acquisitions, we look at how the consortium, set up by financier Keith Smith, can turn around the ailing BHS brand, which has struggled for profitability over recent years.
Marketing Week reveals the top 10 marketers in media and telecoms, part of our Top 100 Most Effective Marketers, sponsored by Salesforce.
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From revealing the Top 100 most effective marketers to gaining lessons from brands undergoing an IPO, it’s been a busy week. Here is my take.
The high street retailer is introducing an advertising offering for brands, spanning campaign planning, creative development and measurement, a move CMO Pete Markey describes as “central” to the Boots marketing strategy.
Marketing Week reveals the top 10 marketers in general retail, part of our Top 100 Most Effective Marketers, sponsored by Salesforce.