Sainsbury’s chief executive Mike Coupe said its move to acquire Argos-owner Home Retail Group would give it a “non-food business on the scale of Amazon and John Lewis” as the retailer sees its Christmas sales fall.
Debenhams’ campaign for the autumn/winter 2015 season will seek to ‘make the new season less intimidating’ through a focus on outfit-building tools, personal shopper recommendations and an e-commerce push.
With today’s news that Arcadia tycoon Sir Philip Green has finally sold BHS to Retail Acquisitions, we look at how the consortium, set up by financier Keith Smith, can turn around the ailing BHS brand, which has struggled for profitability over recent years.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Mastercard’s Raja Rajamannar set up a risk management function within marketing three years ago, which has enabled the business to better cope with the fallout of the pandemic.
Advertising generally takes precedence over the more modest discipline of design when it comes to brand strategy, but marketers should recognise that they have the same influence over consumers’ perceptions.
At the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. From mitigating the impact of Covid on your career to Virgin’s updated loyalty offer, it’s been a busy week. Here’s my take.