Coca-Cola Life sales more than halved in the first six months of 2016, but Coca-Cola insists the variant “was never intended to be more than a niche”.
As Coca-Cola rolls out its biggest marketing investment in a decade with the Coca-Cola Zero Sugar campaign launch, the brand’s GB marketing director Bobby Brittain tells Marketing Week how it aims to influence consumers to make healthier choices while staying at the forefront of marketing.
Coca-Cola unveiled its new Coca-Cola Zero Sugar product earlier this week as part of a £10m campaign, but Coca-Cola’s GB marketing director Bobby Brittain insists the launch won’t be at the detriment of its Coke Life variant.
Every Friday afternoon, I look at the key stories of the week, offering my thoughts on what they mean for you and the industry. From the woes of the casual dining sector to the purpose of John Lewis, it’s been a busy week on marketingweek.com. Here is my take.
Marketing Week reveals the top 10 marketers in regulated industries, part of our Top 100 Most Effective Marketers, sponsored by Salesforce.
From John Lewis overhauling its brand purpose and Morrisons’s new CMO to the Marketing Week Masters Awards, catch up on all the biggest marketing news from the week gone by.
An increasing number of high street restaurants are looking to take their products into supermarkets, but with so much competition on shelf how do you stand out?