Coca-Cola Life sales more than halved in the first six months of 2016, but Coca-Cola insists the variant “was never intended to be more than a niche”.
As Coca-Cola rolls out its biggest marketing investment in a decade with the Coca-Cola Zero Sugar campaign launch, the brand’s GB marketing director Bobby Brittain tells Marketing Week how it aims to influence consumers to make healthier choices while staying at the forefront of marketing.
Coca-Cola unveiled its new Coca-Cola Zero Sugar product earlier this week as part of a £10m campaign, but Coca-Cola’s GB marketing director Bobby Brittain insists the launch won’t be at the detriment of its Coke Life variant.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From cautionary tales from the budgeting and planning frontline to the changing nature of retail, it’s been a busy week. Here is my take.
The sportswear retailer is feeling buoyant after a strong first quarter, and vows to stay on the offensive into the rest of the year.
Sean McGinty tasked himself with putting the customer at the heart of Dunelm when he joined the business from Aldi earlier this year.
Running the numbers through different scenarios enables you to identify the budget that’s needed to reach your targets and will make it more likely to be approved.