Coca-Cola Life sales more than halved in the first six months of 2016, but Coca-Cola insists the variant “was never intended to be more than a niche”.
As Coca-Cola rolls out its biggest marketing investment in a decade with the Coca-Cola Zero Sugar campaign launch, the brand’s GB marketing director Bobby Brittain tells Marketing Week how it aims to influence consumers to make healthier choices while staying at the forefront of marketing.
Coca-Cola unveiled its new Coca-Cola Zero Sugar product earlier this week as part of a £10m campaign, but Coca-Cola’s GB marketing director Bobby Brittain insists the launch won’t be at the detriment of its Coke Life variant.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the rise of Liquid Death in a cluttered category to the level of marketing team restructures, it’s been a busy week. Here is my take.
P&G is aiming to build its brands and the categories in which they operate through meaningful innovation, CEO Jon Moeller says.
The professionalisation of marketing has brought many benefits – but that innate ability to spin a yarn to capture the attention of the board has been left in the past.
Following a ‘surprise’ two-year high last month, consumer confidence has fallen.