As the BBC’s Great British Bake Off wraps up its sixth series, new web search data shows that the programme not only sparks more interest in baking products each year but also drives purchase intent, with more consumers clicking through to online stores.
In their pursuit of a disruptive digital strategy, brands advocate shifting spend from high impact TV advertising to a personalised, content-led approach.
A clear majority of British parents want marketers to stop pushing gender stereotypes, with the concept of ‘fixed roles’ within the modern family fading.
Although still negative overall, expectations around marketing jobs has improved thanks in part to the government’s extension of the furlough scheme.
Twenty-five years on, EasyJet’s third employee looks back at how a mixture of bombastic ads and guerilla marketing helped the airline overcome its ‘David versus Goliath’ struggle.
Despite a slight upturn in confidence last month, the latest lockdown and increased restrictions have put a serious dent in any hopes for a more optimistic outlook going into 2021.
The Marketing Academy has created an online learning platform, which is available to its global community and sponsors, as well we 1,000 marketers who have been made redundant or are on furlough.