Can McD’s be moved up the food chain?

So Sainsbury’s marketer Dominic Rowell is to take over as head of marketing at McDonald’s (MW June 23). He may have a job on his hands.

It will be interesting to see how Rowell will shake off the downmarket image of McDonald’s customers, as shown on the T-shirt I have seen worn recently.

I certainly think the chavs will give him a run for his money.

Thomas Scally

Managing director

1st Promotions Shop

Birkenhead, Wirral

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