Samsung is hoping its marquee Olympics ad ‘The Anthem’ can break down geographic barriers as it pushes forward with its aim to adopt a ‘human focus’ in its marketing.
Roisin Donnelly, P&G’s brand director for Northern Europe, admitted to Marketing Week that it will be more challenging to engage the British public for the Rio Olympics with its latest ‘Thank you, mum’ campaign but that British patriotism and a unified brand approach will cut through.
With just over 100 days to go until Rio 2016, brands stand to benefit greatly from being associated with the major sporting event as research reveals a third of people define themselves as ‘obsessed’ with the Olympic Games.
Mastercard believes having a head of risk management for marketing allowed it to shift strategy much faster than other businesses when coronavirus emerged.
Coca-Cola is shifting focus away from M&A and small innovations, and prioritising ecommerce as it looks to seek out opportunities despite Covid-19.
To be effective, landing pages need to combine usability, accessibility and persuasiveness in order to improve the user experience and increase conversion rates.
The app, which started out as a tool to help employees better understand beer, aims to educate the public that beer is not “simple”.