Samsung is hoping its marquee Olympics ad ‘The Anthem’ can break down geographic barriers as it pushes forward with its aim to adopt a ‘human focus’ in its marketing.
Roisin Donnelly, P&G’s brand director for Northern Europe, admitted to Marketing Week that it will be more challenging to engage the British public for the Rio Olympics with its latest ‘Thank you, mum’ campaign but that British patriotism and a unified brand approach will cut through.
With just over 100 days to go until Rio 2016, brands stand to benefit greatly from being associated with the major sporting event as research reveals a third of people define themselves as ‘obsessed’ with the Olympic Games.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
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