Can the Rio Olympics live up to London 2012 for brands?
Despite a controversial build-up, marketers are confident the Rio Olympics can ride the momentum from London 2012.
Samsung pushes ‘human’ marketing focus with Olympics campaign celebrating unity
Thomas HobbsSamsung is hoping its marquee Olympics ad ‘The Anthem’ can break down geographic barriers as it pushes forward with its aim to adopt a ‘human focus’ in its marketing.
P&G looks to engage British public in Rio Olympics with renewed ‘Thank you, mum’ push
Leonie RoderickRoisin Donnelly, P&G’s brand director for Northern Europe, admitted to Marketing Week that it will be more challenging to engage the British public for the Rio Olympics with its latest ‘Thank you, mum’ campaign but that British patriotism and a unified brand approach will cut through.
How brands can target sports fans ahead of the Rio 2016 Olympic Games
Mindi ChahalWith just over 100 days to go until Rio 2016, brands stand to benefit greatly from being associated with the major sporting event as research reveals a third of people define themselves as ‘obsessed’ with the Olympic Games.
Efficient marketing and CMO tenure: Your Marketing Week
Lucy TesserasAt the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of marketing budgets being cut to the value of longevity, it’s been a busy week. Here is my take.
Netflix subscribers climb after password sharing crackdown
Grace GollaschNetflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why we go to Iceland’: Iceland tweaks long-running brand slogan
Niamh Carroll‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
Marketers on the ‘perfect blend’ of internal talent and external expertise
Ellen HammettIn a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?