Cancer Research introduces glamorous breast cancer fundraiser

Cancer Research UK is introducing a community fundraising initiative encouraging supporters to host glamorous events to boost fundraising during breast cancer awareness month in October.

/m/y/g/FrockBreastCancer.jpg

The charity is inviting supporters to “Frock breast cancer” and hopes to turn October, into Frocktober in a similar move to Movember – the charity initiative in November that asks men to grow moustaches to raise awareness of men’s health and prostate cancer.

It wants supporters to invite friends and family to get together and dress up in their most glamorous outfits and donate £5 to the charity. It says Frocktober is about “dressing your best for a good cause”.

It will send fundraising “handbag” packs to supporters including advice about what kind of event to host and posters to help promote the events and raise more money.

Cancer research is also hoping to gain awareness of the event through social media with the #frockbreastcancer hashtag and Facebook activity.

The Frock Breast Cancer event was developed by The Good Agency, which has previously worked on Cancer Research UK’s Shine event and Race for Life 2011.

Other charities such as Oxfam are looking towards community fundraising initiatives, rather than traditional advertising, as a way to drive engagement and get more people involved with fundraising.

Recommended

Time to enter mainstream

Marketing Week

For consumers to recognise and interact with QR codes, marketers need to give consumers a compelling reason to download the software that will allow them to scan them (MW 8 September). Brands need to think about what demonstrable benefits the consumer will enjoy if they make the effort to participate, and make sure all communications […]

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    If you're an existing paid print subscriber find out how to get access here.

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now