Cancer Research UK has launched its first direct response television (DRTV) fundraising campaign, on the NTL and Telewest interactive TV platforms. The Cancer Research UK microsite, designed and built by MMTV, has been created to promote the charity’s new image. Cancer Research UK was formed last year after the Imperial Cancer Research Fund and the Cancer Research Campaign merged.
Diageo launched a global online training programme for bartenders to keep one of the most social work communities together during lockdown.
At the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. From Unilever investing in digital skills to the lessons from Premier Inn, it’s been a busy week. Here’s my take.
After a year of upheaval for Facebook, from ad boycotts to rows over hate speech, Nicola Mendelsohn is focused on the future, the value of resilience and the rise of discovery commerce.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.