Cancer Research starts DRTV drive

Cancer Research starts DRTV drive Cancer Research UK has launched its first direct response television (DRTV) fundraising campaign, on the NTL and Telewest interactive TV platforms.

Cancer Research UK has launched its first direct response television (DRTV) fundraising campaign, on the NTL and Telewest interactive TV platforms. The Cancer Research UK microsite, designed and built by MMTV, has been created to promote the charity’s new image. Cancer Research UK was formed last year after the Imperial Cancer Research Fund and the Cancer Research Campaign merged.

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