Cancer Research uses TV ads to target men

Cancer Research is launching a TV advertising push targeting what it calls the “untouched” male market. The month-long campaign, which has been created by direct marketing specialist Watson Phillips Norman (WPN), breaks next week (January 7).

The ad calls for people to set up a regular donation by phone or through the charity’s website. WPN client services director Gail Cookson says of the campaign, which features a father and son on a fishing trip: “The fact that the central character is male works for both sexes.”

She adds that, in general, men do not respond as frequently as women but that when they do they tend to give more.

The campaign will run on a number of digital channels, as well as Five. Lord of the Rings star Sean Bean provides the voiceover for the ad.


Warehouse Overall

Marketing Week

Warehouse is currently one of the strongest performers in the Mosaic Fashions company, following on from a stellar high street performance in the current year to date. This is due to a well thought out product range hitting the fashion looks strongly. The brand currently has very strong functional elements, but the emotional side of the brand is not as well developed as some competitors which is important in developing a loyal customer base. One main concern would be that Warehouse has yet to occupy a particular niche on the High Street which means its very dependent on its product range.

Looking back, forging forward

Marketing Week

As we sweat it out to keep our resolutions whether that be tackling the gym or trying to resist chocolate we’ll be reflecting on the reasons why we made the commitments in the first place and what we hope to achieve. But what about the movers and shakers how do they view the past year and what do they think is lying in wait in 2008? By Caroline Parry

An open door policy

Marketing Week

Innovation was once confined to the R&D room, but easy access to ‘creative consumers’ eager to get involved, and new methods from research and insight agencies, is changing that. By Alicia Clegg


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