Sainsbury’s marketing is failing to connect with consumers if the latest brand tracking data is anything to go by.
Growing brand capability in and knowledge of digital marketing, as well as an increasingly technology-driven market, is putting digital agencies under increasing scrutiny, according to a new report.
Lidl is calling on consumers to abandon popular FMCG brands, such as Cathedral City, Ocean Spray and Monster Munch, for its ‘better quality’ own-label goods as marketing director Arnd Pickhardt calls out rivals’ marketing for a lack of differentiation.
Regardless of commercial impact, marketing director Annabelle Baker says the decision was the correct one ethically, as the retailer curates “fandoms” on other platforms.
On a budget of just £120,000, suicide prevention charity CALM used footage of iconic sporting moments to challenge the stigma around mental health.
We arm you with all the numbers you need to tackle the week ahead.
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From Britvic’s plan to tackle inflation to Unilever putting product before purpose, it’s been a busy week. Here is my take.