Sainsbury’s sales slip as it focuses too heavily on ‘weak’ price message
Thomas HobbsSainsbury’s marketing is failing to connect with consumers if the latest brand tracking data is anything to go by.
‘Digital agencies forced to up their game as brands take more control’
Sarah VizardGrowing brand capability in and knowledge of digital marketing, as well as an increasingly technology-driven market, is putting digital agencies under increasing scrutiny, according to a new report.
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Lidl’s marketing boss on how its new campaign stands out amid a ‘pattern of price-led’ messaging
Thomas HobbsLidl is calling on consumers to abandon popular FMCG brands, such as Cathedral City, Ocean Spray and Monster Munch, for its ‘better quality’ own-label goods as marketing director Arnd Pickhardt calls out rivals’ marketing for a lack of differentiation.
Data privacy, sponsorship, online accessibility: 5 interesting stats to start your week
Niamh CarrollWe arm you with all the numbers you need to tackle the week ahead.
How Barclays achieved record ROI by embracing the ‘Moneyverse’
Marketing Week ReportersDetermined to fix the nation’s “dysfunctional” relationship with money, Barclays’ magical vision of financial control helped the bank achieve record media ROI and claim top spot in overall share of new mortgages.
Twitter, TikTok, John Lewis: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
B2B spend on TV advertising has doubled since 2018
Michaela JeffersonMuch of the growth is being driven by the democratisation of software for SMEs, with web hosting firms Ionos By 1&1 and GoDaddy, as well as financial services brands Sage and Intuit, featuring in the top 10 B2B advertisers on TV last year.