Unilever’s top marketer is adamant that agencies need to restructure their business model in order to survive, but is optimistic about opportunities for those that do.
The media industry faces a tough challenge as concerns around fake news rise, meaning advertisers associated with those media outlets could run the risk of being tarred by the same brush.
Voting for the ‘Brand of the Year’ at this year’s Marketing Week Masters awards will close at 4pm on 6 July, so this is your last chance to choose your winner from Asos, The Guardian, Harry’s, Heineken, Ikea, KFC, Lloyds Bank, Quorn and Wetherspoons.
Our marketer on the inside shares five resolutions careworn marketers should adhere to this year.
Undertaking a Level 4 apprenticeship unlocked both a love of data and a path to career progression for Marks & Spencer marketer Imogen Reid.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
The CMO of the business behind Speedos, Berghaus and Ellesse believes in the power of curiosity, asking questions and finding a work culture where you can truly be yourself.