Cannes Lions 2016: All the latest
All the news, insight and analysis from this year’s festival.
5 things you need to know this week
Alison MillingtonFrom M&S launching a plastic-only loyalty scheme to HSBC announcing plans to exit the high street, Marketing Week rounds up the top stories of the week.
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Mark Ritson: Whole Foods’ strategy for 365 is classic brand architecture – but will it work?
Mark RitsonOrganic supermarket chain Whole Foods is diversifying. Last week, it announced that alongside its existing 400 Whole Foods locations it was launching a new chain of branded stores in the US under the brand name ‘365’.
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Waitrose marketing boss: Promotions persuade people to be disloyal to the brands they like
Sarah VizardWaitrose is looking to change customers’ relationship with promotions with the launch of its personalised offers scheme after marketing director Rupert Thomas admitted the current system causes people to be disloyal to brands.
Can brands help football heal after European Super League debacle?
Matt BarkerThe collective silence of sponsors during the European Super League fiasco spoke volumes, but brands should still be looking at ways to rebuild trust and engagement for fans of the beautiful game.
Coca-Cola promotes from within for new UK marketing director
Manny PhamLouise Maugest will lead UK marketing operations, replacing Kris Robbens who takes on a global role as senior director of brand strategy at the soft drink giant.
Diageo’s global media director: Marketers must keep ‘laser focus’ on digital brand safety
Michaela JeffersonThe Global Alliance for Responsible Media’s new report into digital brand safety performance is a “notable milestone” for the industry, says Isabel Massey, but that does not mean marketers can rest on their laurels.
Lend me your ears: Why marketers are opting for sound over vision
Matt BarkerIn an age of image fatigue, audio is fast becoming a favoured medium for brands looking to up the emotional engagement.