Cannes Lions 2016: All the latest
All the news, insight and analysis from this year’s festival.
5 things you need to know this week
Alison MillingtonFrom M&S launching a plastic-only loyalty scheme to HSBC announcing plans to exit the high street, Marketing Week rounds up the top stories of the week.
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Mark Ritson: Whole Foods’ strategy for 365 is classic brand architecture – but will it work?
Mark RitsonOrganic supermarket chain Whole Foods is diversifying. Last week, it announced that alongside its existing 400 Whole Foods locations it was launching a new chain of branded stores in the US under the brand name ‘365’.
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Waitrose marketing boss: Promotions persuade people to be disloyal to the brands they like
Sarah VizardWaitrose is looking to change customers’ relationship with promotions with the launch of its personalised offers scheme after marketing director Rupert Thomas admitted the current system causes people to be disloyal to brands.
‘Premier league’ marketers: What brands can learn from elite sport
Marketing Week PartnerMarketers, like sportspeople, must focus on the ‘hard yards’ that make the moments of glory possible.
Why TikTok went into ‘professional mode’ to win B2B hearts
Marketing Week ReportersA LinkedIn takeover helped TikTok persuade marketers the social media app could become their new home for performance marketing.
Future Marketing Leaders 2023: George Rivers, Tesco
Marketing Week ReportersMarketing Week is proud to name Tesco’s George Rivers as one of our inaugural Future Marketing Leaders, sponsored by Digitas.
One beauty brand on becoming a 25-year-old startup after ending exclusivity with Boots
Molly InnesHaving ended its retail exclusivity deal with Boots, Mark Hill Hair has appointed its first ever marketing director to steer the brand into a new era.