Cannes Lions 2016: All the latest
All the news, insight and analysis from this year’s festival.
5 things you need to know this week
Alison MillingtonFrom M&S launching a plastic-only loyalty scheme to HSBC announcing plans to exit the high street, Marketing Week rounds up the top stories of the week.
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Mark Ritson: Whole Foods’ strategy for 365 is classic brand architecture – but will it work?
Mark RitsonOrganic supermarket chain Whole Foods is diversifying. Last week, it announced that alongside its existing 400 Whole Foods locations it was launching a new chain of branded stores in the US under the brand name ‘365’.
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Waitrose marketing boss: Promotions persuade people to be disloyal to the brands they like
Sarah VizardWaitrose is looking to change customers’ relationship with promotions with the launch of its personalised offers scheme after marketing director Rupert Thomas admitted the current system causes people to be disloyal to brands.
It may be tainted, but don’t underestimate the power of brand love
Mark RitsonAlthough the concept of ‘brand love’ was overused and went out of fashion, it remains an insightful way to consider consumers’ attitudes towards brands.
‘A match made in heaven’: Brands on joining forces with women’s sport
Charlotte RogersAttracting sponsors from Lego and Starling Bank to Pandora and LinkedIn, women’s sport is revving up for a record year fuelled by the return of the Euros.
Best practice guide unveiled to tackle ineffective briefs
Niamh CarrollWith 26% of budgets being wasted on poor briefs and misdirected work, a new guide has been devised to help marketers deliver better briefs.
NatWest CMO Margaret Jobling appointed ISBA president
Niamh CarrollISBA says the appointment comes at an important time for the trade body, as the industry faces new regulations, inflation, and the ongoing impact of Brexit.