After a whirlwind of award ceremonies, beach panel discussions and endless glasses of rosé, Cannes Lions has been and gone. We explore the themes that dominated the festival.
Jonathan Mildenhall, CMO for Airbnb says he is “appalled” at the lack of ethnic diversity at Cannes this year, as he urges marketers to do something about it.
Cannes Lions: From YouTube building a curriculum to teach agencies how to build more effective content to the revenue-driving abilities of programmatic, here is the Marketing Week round-up of day 4.
Our columnist Mark Ritson believes the Cannes Lions festival is a waste of time for ordinary marketers, but I’m more upbeat about the insights you can find there – if you know where to look.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From experiential and events being named B2B marketers’ main priority for brand investment to the inside story from Hovis’s first CMO, it’s been a busy week. Here is my take.
Brands may have to become more creative in how they advertise or look to innovate to avoid being impacted by the ban on pre-watershed TV and paid-for online ads.
More than 30,000 people have taken part in Marketing Week’s Mini MBA series since launch, with the feedback overwhelmingly positive.
Hovis, which was founded in 1886, is a brand blessed with a “treasure chest” of distinctive assets, says new CMO Mark Brown. His job is to deploy these in relevant way to drive demand for the brand.