Jonathan Mildenhall, CMO for Airbnb says he is “appalled” at the lack of ethnic diversity at Cannes this year, as he urges marketers to do something about it.
Cannes Lions: From YouTube building a curriculum to teach agencies how to build more effective content to the revenue-driving abilities of programmatic, here is the Marketing Week round-up of day 4.
Our columnist Mark Ritson believes the Cannes Lions festival is a waste of time for ordinary marketers, but I’m more upbeat about the insights you can find there – if you know where to look.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From cautionary tales from the budgeting and planning frontline to the changing nature of retail, it’s been a busy week. Here is my take.
The sportswear retailer is feeling buoyant after a strong first quarter, and vows to stay on the offensive into the rest of the year.
Sean McGinty tasked himself with putting the customer at the heart of Dunelm when he joined the business from Aldi earlier this year.
Running the numbers through different scenarios enables you to identify the budget that’s needed to reach your targets and will make it more likely to be approved.