Cannes Lions 2017
By Sarah Vizard
By Sarah Vizard
By Sarah Vizard
2 Comments
M&S: Stop trying to understand customers through the lens of the brand
Lucy TesserasIn order to truly understand customers brands must switch from looking inside out to outside in, says Marks & Spencer’s loyalty boss Nathan Ansell.
Get ready for Cannes: Everything you need to know
Lucy TesserasThe Cannes Lions Festival of Creativity (to give it its full name) is a time for marketers to share new ideas and get under the skin of some of the world’s leading brands. Ahead of what promises to be a jam-packed week, Marketing Week rounds up our top picks of what to see and do.
1 Comment
The fake news effect: What does it mean for advertisers?
Mindi ChahalThe media industry faces a tough challenge as concerns around fake news rise, meaning advertisers associated with those media outlets could run the risk of being tarred by the same brush.
What skills will marketers need to face the post-pandemic world?
Megan TatumFrom nurturing a fierce curiosity in customer behaviour, to becoming more agile and honing their digital skills, marketers must be prepared to upskill if they want to futureproof their careers in 2021 and beyond.
Redundancy Chronicles: Don’t let lockdown get you down
Secret MarketerWe may be in the middle of a third lockdown, which has undoubtedly set back the job market once more, but make sure you’re ready and well placed for future opportunities as they will arise.
The Festival of Marketing launches effectiveness event
Marketing Week ReportersMark Ritson, Helen Edwards and CMOs from Nationwide and KFC confirmed for a new March event called The Bottom Line that will deliver insight into what marketers should spend their time and money on.
Domino’s merges digital and marketing teams
Lucy TesserasFormer Costa Coffee CMO Sarah Barron has been appointed to lead the restructured team, filling the role which has been vacant since ex-McDonald’s marketer Emily Somers departed last March.