Canon pushes Generation Green brand

Canon is bringing its range of eco-friendly printer products and its environmental initiatives under a new brand. Generation Green aims to make it easy for consumers to identify and learn about its green products.

Generation Green is divided into three product classification categories: eco-conscious, eco-standards and eco-friendly. Eco-conscious includes double-sided printing as standard, several packaging changes to boost shipping efficiency and the use of biodegradable limestone packaging material NatureStone instead of wood pulp.

In the eco-standards category, all products that meet the European Union Directive and the US Energy Star standards on hazardous substances will carry Generation Green branding.

The eco-friendly category will include its internal initiatives such as printing user manuals on recycled paper and using some recycled plastic on casings. Canon has also launched a waste recycling programme for toner cartridges.


New campaign – The Welsh Assembly

Marketing Week

The Welsh Assembly is launching a new campaign to encourage back pain sufferers to stay active in a bid to reduce the number of lost work days, and burden to the health service, caused by people resting bad backs. The campaign, which will break on January 14, has been created by Chick Smith Trott and […]

Unilever launches three-in-one Lynx body spray

Marketing Week

Unilever is launching a major new innovation under the Lynx brand that will offer consumers three variants in one can. Lynx 3, which will be launched early this year, will include two body sprays that can be used separately or combined. The product, which has been tested in Argentina, comes in a “gadget-style” dispenser and […]

Sony and Skype offer free PSP calls

Marketing Week

Sony Computer Entertainment and internet telephony company Skype have signed a deal to allow Playstation Portable (PSP) users to make free Skype calls. A software update will be available to users later this month. The deal will also allow users of the Sony portable device to make calls to fixed-line and mobile numbers through buying […]


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