Capcom rejig sparks exit of Euro marketing chief

Capcom European marketing director David Miller is leaving the video games publisher after his role was axed in a company restructure.

Miller, who leaves the company without a job to go to, was previously UK marketing director and part of the team that set up the European arm of the Japanese games giant in 2001.

The European marketing director’s role has become redundant following a restructure that devolved marketing responsibility to individual territories.

Miller leaves the company at the end of the week. He says he plans to stay in the games industry and is looking at a number of senior roles. Before joining Capcom, he held marketing roles at Electronic Arts and Virgin.

Capcom promoted Miller to European marketing director following its decision last year to create a dedicated UK sales and marketing office to help it expand into Europe. He was replaced by Claire Mercer, who took up the role of UK export sales and marketing director.

The company, which is behind titles including Resident Evil and the Streetfighter series, last month appointed Isobel to handle the European launch of its PlayStation2 and Xbox games (MW March 3). One of the agency’s first tasks has been to create a campaign for action game Without Warning.

Capcom uses a number of agencies for its advertising and Mediacom handles planning and buying.


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