Capital FM breakfast show gains 83,000 listeners in 04 Q4

95.8 Capital FM’s breakfast show, hosted by Johnny Vaughan, gained 83,000 listeners in the last quarter of 2004 according to the latest Rajar figures. It is the first quarter in which Vaughan has gained rather than lost listeners since he took over last April.


Blinded by science

Marketing Week

Many brand owners see market research as an unnecessary expense, as they believe there is little to learn from any focus group. But if they were to take the time to interpret results properly and give feedback to brand development teams, they


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