95.8 Capital FM’s breakfast show, hosted by Johnny Vaughan, gained 83,000 listeners in the last quarter of 2004 according to the latest Rajar figures. It is the first quarter in which Vaughan has gained rather than lost listeners since he took over last April.
Bartle Bogle Hegarty has created a TV campaign for Lynx that parodies Asian martial arts films such as Crouching Tiger, Hidden Dragon, to promote the new Lynx Unlimited variant. The 30-second ad breaks on February 7.
First Drinks Brands liqueur Disaronno will sponsor the British version of Sky One programme Entertainment Tonight. The sponsorship was negotiated and produced by Sponsorvision.
Many brand owners see market research as an unnecessary expense, as they believe there is little to learn from any focus group. But if they were to take the time to interpret results properly and give feedback to brand development teams, they
We have rounded up Ritson’s 10 biggest columns from the past 10 years. Now it’s your chance to vote for your favourite.
Social media team roles and responsibilities can vary greatly, and there is lots of consider when deciding whether to insource or outsource, working with agencies and skills development.
To celebrate Mark Ritson’s 10th anniversary as Marketing Week’s award-winning columnist, we have rounded up his most read, commented and shared articles of the past decade.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here