95.8 Capital FM’s breakfast show, hosted by Johnny Vaughan, gained 83,000 listeners in the last quarter of 2004 according to the latest Rajar figures. It is the first quarter in which Vaughan has gained rather than lost listeners since he took over last April.
Bartle Bogle Hegarty has created a TV campaign for Lynx that parodies Asian martial arts films such as Crouching Tiger, Hidden Dragon, to promote the new Lynx Unlimited variant. The 30-second ad breaks on February 7.
First Drinks Brands liqueur Disaronno will sponsor the British version of Sky One programme Entertainment Tonight. The sponsorship was negotiated and produced by Sponsorvision.
Many brand owners see market research as an unnecessary expense, as they believe there is little to learn from any focus group. But if they were to take the time to interpret results properly and give feedback to brand development teams, they
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From underlining the need to maximise opportunity by generating demand to realising you are not the customer, it’s been a busy week. Here is my take.
From the challenges of personalisation and the data needed to ensure it is effective, to best practice examples and how to measure success, this guide offers an overview of everything brands need to consider when it comes to ecommerce personalisation.
Brands can drive loyalty among millennials and gen Z through personalisation and rewarding customers in bitcoin.
While on the surface it might appear they don’t have much in common, gourmet popcorn brand Joe & Seph’s and FMCG giant Essity both agree the pandemic has made innovation more important than ever.