Capital Gold launching first ad campaign in two years
Capital Gold is launching its first advertising campaign in two years. Created in house, it will run from the beginning of June for six months on taxis.
Capital Gold is launching its first advertising campaign in two years. Created in house, it will run from the beginning of June for six months on taxis.
From setting the vision in a hybrid world to learning to play for “club and country”, marketers discuss the nuances of management.
As “greenshoots” of economic recovery appear, marketers are shifting focus to promotions, events and direct marketing, according to the latest IPA Bellwether report.
Saga cut marketing spend by £4.2m in 2024, pausing investment in some areas of its insurance business in a challenged market.
Despite revenues falling 18% year-over-year in the six months to March, Asos’s CEO insists the retailer is “delivering” against its turnaround plan.