Capital Gold Network appoints brand development director

Capital Gold Network has promoted Grant Brookes to its top marketing role. He becomes brand development director for the network, with responsibility for brand extensions and developing new partnerships.

Brookes joins from Capital Gold’s commercial team and takes over from marketing manager Jo Williams-Orme, who left in December after just over a year in the role (MW December 4, 2003).

He will continue to develop projects such as Capital Gold Legends Albums and the Legends Awards, a ceremony which Williams-Orme launched last September, as well as creating new marketing and media opportunities.

Brookes will report to Capital Gold managing director Lyn Long and will work across the Network’s six stations, with a particular focus on the developing London station.

Capital Radio Group is keen to build Capital Gold as a brand for people who love music rather than as a station for older people. This was underlined by Williams-Orme appointment in October 2002 – she was the first marketing manager dedicated to the Capital Gold brand. She left the network to join lottery operator Camelot.

Rajar listenership figures for the last quarter of 2003 show that the Capital Gold Network has a 2.4 per cent share of listening, down from 2.7 per cent in the same quarter in 2002.

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