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Allied Domecq appoints Hugh Burkitt

Marketing Week

Allied Domecq has appointed Marketing Society chief executive Hugh Burkitt as one of its three panellists to vet its advertising. The two other members are Jodie Bernstein, former head of consumer protection at the US Federal Trade Commission, and José Massaguer, a Spanish lawyer. (George Pitcher, page 29.)

Data is the base of our success

Marketing Week

Like it or not, all consumers are individuals and are increasingly not only beginning to expect to be treated as such, but are demanding it (Factfile, MW November 13). This has led to a plateau in advertising spend and a significant increase in investment in direct marketing. The latest figures from the Direct Marketing Association […]

ITC investigates Intel ad

Marketing Week

The Independent Television Commission is investigating an ad for Intel, which shows mountaineers on Everest using the internet via a wireless laptop, after receiving more than 100 complaints from viewers.

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