Capital Radio is launching an album chart and a rock music show on Capital 95.8 in an attempt to broaden the station’s musical output.
Unilever is launching haircare brand Sunsilk in the UK in March, as exclusively revealed in Marketing Week (September 5, 2001). The range will include shampoo, conditioner and finishing products.
Unilever is to embark on a multi-million pound revamp of its Persil detergent range this year in an effort to streamline the product range. Industry experts say that the packaged goods giant has flooded the market with Persil sub-brands in recent years, confusing consumers and resulting in poor sales. As part of the relaunch, Lever […]
The National Lottery Commission has appointed Catherine Forrester to the new role of director of performance and communications with a brief to establish a ‘more comprehensive and independent view’ of the lottery operator.
In her first interview since taking on the top marketing job two months ago, Margaret Jobling says she is focused on bringing the company’s purpose to life while finding ways to improve the customer experience and marketing effectiveness.
As businesses plan for next year, they should think about how they can make the world a better place as well as make money.
It’s vital for the modern marketer to examine the impact of storing, enriching and distributing data when and where required, in order to drive business value.
As the furlough scheme comes to an end, the realities of the impact of Covid-19 on the economy and jobs is becoming ever clearer. In our new series, our secret marketer takes us behind the scenes to offer some catharsis and lessons on what to do if you find yourself made redundant.