Capital Radio launches album chart and rock music show
Capital Radio is launching an album chart and a rock music show on Capital 95.8 in an attempt to broaden the station’s musical output.
Capital Radio is launching an album chart and a rock music show on Capital 95.8 in an attempt to broaden the station’s musical output.
Unilever is launching haircare brand Sunsilk in the UK in March, as exclusively revealed in Marketing Week (September 5, 2001). The range will include shampoo, conditioner and finishing products.
Unilever is to embark on a multi-million pound revamp of its Persil detergent range this year in an effort to streamline the product range. Industry experts say that the packaged goods giant has flooded the market with Persil sub-brands in recent years, confusing consumers and resulting in poor sales. As part of the relaunch, Lever […]
The National Lottery Commission has appointed Catherine Forrester to the new role of director of performance and communications with a brief to establish a ‘more comprehensive and independent view’ of the lottery operator.
Allwyn took over the National Lottery licence from Camelot in February and is aiming to inject some “magic” into the Lottery’s individual games to recruit new and lapsed players.
This week our marketing columnist asks and then answers the most annoying question of them all.
Since launching its global platform ‘It has to be Heinz’, the food brand has been able to move at pace to respond to local trends, allowing it to create its latest ad in record time.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.