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Sunsilk to launch in UK

Marketing Week

Unilever is launching haircare brand Sunsilk in the UK in March, as exclusively revealed in Marketing Week (September 5, 2001). The range will include shampoo, conditioner and finishing products.

Unilever to breathe new life into ‘confusing’ Persil range

Marketing Week

Unilever is to embark on a multi-million pound revamp of its Persil detergent range this year in an effort to streamline the product range. Industry experts say that the packaged goods giant has flooded the market with Persil sub-brands in recent years, confusing consumers and resulting in poor sales. As part of the relaunch, Lever […]

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