Coors Brewing International launches its first TV advertising for Coors Light this week. Developed by Banks Hoggins O’Shea FCB, the ad features a snow lodge party in the Colorado Rockies. As the party gets wilder, the crowded lodge crashes off its foundations into the snow and begins to slide down the mountain, dodging snowmen, pensioners and even slowing for speed-watching cops. The ad is set to the music of dance circuit regulars Freddy Fresh and Fat Boy Slim and aims to pitch Coors Light as an alcoholic but energetic beer that keeps you going and going. It carries the tagline: ‘Keeps the Lights On.’ Media was bought by BJK&E.
Leading loyalty scheme Air Miles has relaunched its Website this week, in an attempt to transfer a large proportion of its customers onto the Internet. Air Miles acting managing director and group marketing director and head of strategy Judith Thorne says: “This is not another promotion aimed at data-mining, but is about developing an e-commerce […]
Advertising spend is down just 0.4 per cent compared with last year, allowing for inflation, says the Advertising Association. This equates to an overall rise of 181m and represents an increase of 1.7 per cent at current prices. AA director general Andrew Brown says: “There’s no evidence of any slowdown other than in recruitment advertising.” […]
Pernod-Ricard soft drink brand Orangina is to launch a range of clothing aimed at the teenage market. The sportswear clothing and accessories brand, called “Move by Orangina”, will be launched in France this winter before being rolled out across Europe, including the UK, next year. The initiative follows The Coca-Cola Company’s move to launch a […]
The latest IPA Bellwether data anticipates particularly strong growth in main media advertising over the coming year, suggesting marketers are plotting a return to brand building.
The property company’s CMO Gary Bramall wants to unlock the positivity of moving home with a brand refresh designed to reflect his vision of a “holistic Zoopla”.
CEO Ken Murphy is “optimistic” about the future of the business, highlighting value, loyalty and online as the three areas Tesco will be focusing on in the year ahead.
Even before the rise of ecommerce, customers could reserve stock in one store at the till of another. Now the key to retail success is making it easy to access the right channel at the right time – and having a product worth buying.