Caption

Coors Brewing International launches its first TV advertising for Coors Light this week. Developed by Banks Hoggins O’Shea FCB, the ad features a snow lodge party in the Colorado Rockies. As the party gets wilder, the crowded lodge crashes off its foundations into the snow and begins to slide down the mountain, dodging snowmen, pensioners and even slowing for speed-watching cops. The ad is set to the music of dance circuit regulars Freddy Fresh and Fat Boy Slim and aims to pitch Coors Light as an alcoholic but energetic beer that keeps you going and going. It carries the tagline: ‘Keeps the Lights On.’ Media was bought by BJK&E.

Recommended

Air Miles revamps Website to offer customised benefits

Marketing Week

Leading loyalty scheme Air Miles has relaunched its Website this week, in an attempt to transfer a large proportion of its customers onto the Internet. Air Miles acting managing director and group marketing director and head of strategy Judith Thorne says: “This is not another promotion aimed at data-mining, but is about developing an e-commerce […]

AA predicts ad spend will take off in 2000

Marketing Week

Advertising spend is down just 0.4 per cent compared with last year, allowing for inflation, says the Advertising Association. This equates to an overall rise of 181m and represents an increase of 1.7 per cent at current prices. AA director general Andrew Brown says: “There’s no evidence of any slowdown other than in recruitment advertising.” […]

Orangina moves into teen fashion

Marketing Week

Pernod-Ricard soft drink brand Orangina is to launch a range of clothing aimed at the teenage market. The sportswear clothing and accessories brand, called “Move by Orangina”, will be launched in France this winter before being rolled out across Europe, including the UK, next year. The initiative follows The Coca-Cola Company’s move to launch a […]

Comments

    Leave a comment