Coors Brewing International launches its first TV advertising for Coors Light this week. Developed by Banks Hoggins O’Shea FCB, the ad features a snow lodge party in the Colorado Rockies. As the party gets wilder, the crowded lodge crashes off its foundations into the snow and begins to slide down the mountain, dodging snowmen, pensioners and even slowing for speed-watching cops. The ad is set to the music of dance circuit regulars Freddy Fresh and Fat Boy Slim and aims to pitch Coors Light as an alcoholic but energetic beer that keeps you going and going. It carries the tagline: ‘Keeps the Lights On.’ Media was bought by BJK&E.
As Aviva kicks off a high profile brand relaunch and repositioning, group brand reputation director Raj Kumar sees a brighter future for both the company and its customer base.
Coca-Cola has revamped Coca-Cola and Diet Coke packs to bring them in line with the refreshed Coca-Cola Zero Sugar design, a continuation of its ‘One Brand’ strategy, which it describes as “integral” to its marketing approach.
M&S wants to show consumers how far it goes to ensure food is sourced ethically and responsibly, with its latest campaign based on insights gleaned from social media.
The retailer is launching Anyday, its “most affordable” own brand range of 2,400 products designed to undercut existing collections and attract a broader range of money conscious consumers.