HÃ¤agen-Dazs launches its new pan-European ad next week directed by Vaughan Arnell, the man behind the hit videos for George Michael’s Outside and Geri Halliwell’s Look At Me. The TV campaign, created by EURO RSCG Wnek Gosper, features a young girl sitting outside a cafÃ© eating a tub of Pralines & Cream flavour ice cream who is interrupted when an old man sitting next to her starts crying. He reveals that it is his 93rd birthday and that he is married to a beautiful 25-year-old. When the girl assumes he is crying with joy, he says ‘No, I can’t remember where I live’. The ad, which breaks in the UK on May 24, ends with the line ‘at least HÃ¤agen-Dazs is 100 per cent perfect’. Pillsbury UK will also be using print ads for HÃ¤agen-Dazs as part of a 7m push for the brand in the UK – its highest spend to date.
Spar UK, the country’s biggest convenience store symbol group, is to pool its advertising into one agency as part of plans to create a nationwide advertising approach for the regionalised chain. Spar UK, which is part of Dutch group Internationale Spar Centrale, the world’s biggest retailer by number of stores, splits its operations into six […]
Sainsbury’s has revealed details of a deal with the Post Office which will allow 200 rural post offices to stock its own-label lines by 2001. Sub-postmasters will be able to order Sainsbury’s lines in bulk from their local store as part of the deal. It follows an eight-store trial launched through the Village Retail Services […]
BT has appointed global business chief Peter Macleod to head its UK Markets division, following the departure of Afshin Mohebbi. Macleod, BT Global Business Markets managing director and chief executive of Concert Communications, takes over as managing director of BT UK Markets, which incorporates marketing. Marketing director Angus Porter will report to Macleod, who in […]
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From the government’s call to cut marketing in order to slash prices, to the business case for D&I, it’s been a busy week. Here is my take.
The regulator is “scoping a range of options”, as it looks to balance the interests of viewers with the need to help UK broadcasters compete with the likes of Netflix and Disney+.
Entertaining consumers with advertising is “really important” for effectiveness at Direct Line, the brand’s head of marketing says as the insurer launches the latest ad under its award-winning ‘We’re On It’ platform.
Despite going live with campaigns on the same day, marketing boss Simon Groves insists Virgin Media O2 is on a mission to differentiate between the two “distinct” brands.