HÃ¤agen-Dazs launches its new pan-European ad next week directed by Vaughan Arnell, the man behind the hit videos for George Michael’s Outside and Geri Halliwell’s Look At Me. The TV campaign, created by EURO RSCG Wnek Gosper, features a young girl sitting outside a cafÃ© eating a tub of Pralines & Cream flavour ice cream who is interrupted when an old man sitting next to her starts crying. He reveals that it is his 93rd birthday and that he is married to a beautiful 25-year-old. When the girl assumes he is crying with joy, he says ‘No, I can’t remember where I live’. The ad, which breaks in the UK on May 24, ends with the line ‘at least HÃ¤agen-Dazs is 100 per cent perfect’. Pillsbury UK will also be using print ads for HÃ¤agen-Dazs as part of a 7m push for the brand in the UK – its highest spend to date.
Spar UK, the country’s biggest convenience store symbol group, is to pool its advertising into one agency as part of plans to create a nationwide advertising approach for the regionalised chain. Spar UK, which is part of Dutch group Internationale Spar Centrale, the world’s biggest retailer by number of stores, splits its operations into six […]
Sainsbury’s has revealed details of a deal with the Post Office which will allow 200 rural post offices to stock its own-label lines by 2001. Sub-postmasters will be able to order Sainsbury’s lines in bulk from their local store as part of the deal. It follows an eight-store trial launched through the Village Retail Services […]
BT has appointed global business chief Peter Macleod to head its UK Markets division, following the departure of Afshin Mohebbi. Macleod, BT Global Business Markets managing director and chief executive of Concert Communications, takes over as managing director of BT UK Markets, which incorporates marketing. Marketing director Angus Porter will report to Macleod, who in […]
The latest IPA Bellwether data anticipates particularly strong growth in main media advertising over the coming year, suggesting marketers are plotting a return to brand building.
The property company’s CMO Gary Bramall wants to unlock the positivity of moving home with a brand refresh designed to reflect his vision of a “holistic Zoopla”.
CEO Ken Murphy is “optimistic” about the future of the business, highlighting value, loyalty and online as the three areas Tesco will be focusing on in the year ahead.
Even before the rise of ecommerce, customers could reserve stock in one store at the till of another. Now the key to retail success is making it easy to access the right channel at the right time – and having a product worth buying.