HÃ¤agen-Dazs launches its new pan-European ad next week directed by Vaughan Arnell, the man behind the hit videos for George Michael’s Outside and Geri Halliwell’s Look At Me. The TV campaign, created by EURO RSCG Wnek Gosper, features a young girl sitting outside a cafÃ© eating a tub of Pralines & Cream flavour ice cream who is interrupted when an old man sitting next to her starts crying. He reveals that it is his 93rd birthday and that he is married to a beautiful 25-year-old. When the girl assumes he is crying with joy, he says ‘No, I can’t remember where I live’. The ad, which breaks in the UK on May 24, ends with the line ‘at least HÃ¤agen-Dazs is 100 per cent perfect’. Pillsbury UK will also be using print ads for HÃ¤agen-Dazs as part of a 7m push for the brand in the UK – its highest spend to date.
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From the government’s call to cut marketing in order to slash prices, to the business case for D&I, it’s been a busy week. Here is my take.
The regulator is “scoping a range of options”, as it looks to balance the interests of viewers with the need to help UK broadcasters compete with the likes of Netflix and Disney+.
Entertaining consumers with advertising is “really important” for effectiveness at Direct Line, the brand’s head of marketing says as the insurer launches the latest ad under its award-winning ‘We’re On It’ platform.
Despite going live with campaigns on the same day, marketing boss Simon Groves insists Virgin Media O2 is on a mission to differentiate between the two “distinct” brands.