Car industry bracing itself for another tough year
The car industry is bracing itself for another tough year after the Society of Motor Manufacturers and Traders reported a five per cent fall in 2005 sales to 2.4 million cars.
The car industry is bracing itself for another tough year after the Society of Motor Manufacturers and Traders reported a five per cent fall in 2005 sales to 2.4 million cars.
Marketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns in the word “investment”.
Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC.
Chief brand officer Ije Nkoworie, who takes over as CEO next year, says marketing can get distracted by trends and risk preventing customers discovering product.
Rather than only prioritising training for their teams, marketing leaders should carve out time for learning and rethink what ‘upskilling’ really means.