Car insurer Zurich in deal to sponsor hit show The Bill

Direct car insurance brand Zurich Connect is to sponsor ITV1’s award-winning drama The Bill.

Zurich Connect launched in June last year with a debut campaign featuring two cartoon characters, one representing price and one quality, and the strapline “A little price, a lot of cover”.

The deal for The Bill, which includes broadcast, online, mobile and licensing rights, was negotiated by ITV Commercial, FremantleMedia Enterprises (FME) and Mindshare Invention on behalf of Zurich Connect. FME handled the online and off-air deals.
Emma Hanna at Zurich Connect says: “This sponsorship deal is a fantastic opportunity to raise our brand profile, connecting the drama of The

Bill with our aspiration to establish Zurich Connect as one of the leading car insurance providers in the UK.”

Publicis Dialog will produce the sponsorship idents, which will feature the Zurich Connect animated characters.