Carat has been appointed by Littlewoods to handle the &£5m media planning and buying for its catalogues, including Choice, Kays and Great Universal. The agency beat Zed Media and PHD to the work.
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With the coronavirus crisis causing marketers to pull back even further on market research expenditure, how can the sector rebound and stay relevant?
Iceland believes the “incredibly agile” nature of its marketing team has helped it weather the Covid challenge this year and helped it attract new customers.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here