Carat Interactive has been renamed Diffiniti by owner Aegis Group, in a move underlining the company’s complete separation from the Carat Group. Diffiniti, which Aegis claims is the largest online media buying point in the UK, is now part of the Isobar network, handling &£34m for a range of clients including AOL, HBOS and Coca-Cola. The digital needs of Carat clients will be serviced by Carat Digital, launched in June.
Marketing Week has been asked to point out that, on August 4, an incorrect photo of Helen Page, who is moving from Argos to NatWest as head of brand, was used.
Vauxhall has handed Delaney Lund Knox Warren (DLKW) the brief to advertise the Vectra model for the first time. The move means Lowe’s grip on Vauxhall’s &£58m advertising business has once again been weakened. The loss leaves Lowe with briefs for the Zafira, Signum, VX220, Tigra and commercial vehicles, together worth &£13.6m Difficulties between Lowe […]
Merrill Lynch will end its Â£1.3m-a-year sponsorship of the Chelsea Flower Show after next year.
As the world adapts to new ways of working, Unilever boss Alan Jope says leaders today must learn to master their “inner game” before they can focus on driving business performance.
With more than 5,000 complaints, Tesco’s Christmas ad is the most complained about of the year, but the Advertising Standards Authority has ruled it is not “irresponsible” so will not be taking further action.
The online fitness giant’s first permanent store will dedicate less space to selling clothing apparel and more to customer experiences, as it builds out an “ecosystem of touchpoints”.
Kevin the Carrot and Ebanana Scrooge have driven Aldi to the top of the Christmas rankings this year, as the supermarket continues its effectiveness streak.