Carat International has won the £25.6m media account for Tourism Australia, following a five-month pitch. The organisation previously used different agencies in different territories. MediaCom was the UK incumbent.
Back in the 1980s, the Diary was going through a pretentious Filofax-and-red-braces phase and secretly envying the gifted few who could conquer the Sudoku of its day, the Rubik’s Cube. Apparently there are 43,252,003,274,489,856,000 ways of completing the cube, which was invented in 1980 by Hungarian professor Erno Rubik (left) and has sales of over […]
Durex has launched a sexual enhancement product that it claims is the first to be stocked in leading supermarkets. Last month, the SSL-owned condom manufacturer signed a deal with Superdrug in Scotland that saw some branches of the chemist stock vibrators and other sex toys, and now the company has arranged to sell what it […]
Little Britain launches its range of plush dolls next month featuring characters Daffyd, Vicky Pollard, and Lou and Andy. The successful BBC comedy series is set to launch into the toys market, targeting “young adults”, in August. The launch of the official merchandise comes after the writers and stars of the show, Matt Lucas and […]
Analysts argue brands will have to be careful in where they place their products, as governing bodies and tournament holders will have to “bow down” to influential athletes who desire to set a good example to the future generation.
Brands, agencies and media owners are all invited to put a team forward for the popular competitive event, which is raising money for Stand Up To Cancer.
With its ‘Make Good Things Happen’ brand platform, Morrisons is aiming to highlight the quality and sustainability of its fresh produce after its research showed consumers increasingly want to know how their food is sourced.
Tesco is expanding trials of rapid delivery service Whoosh and its partnership with Deliveroo after recording a 22.2% growth in online grocery sales, as the supermarket doubles down on its value and convenience proposition.