Carat retains contract for Department for Transport

The Department for Transport (DfT) has decided to retain Carat as its media agency on its £20m business. The decision comes despite last week’s agreement by the DfT to use COI Communications’ roster of creative agencies.

Carat is not a COI roster agency and was appointed to the DfT business last year (MW May 9, 2002). The agency beat COI roster agency OMD UK to win the account. The department had originally planned to appoint two agencies, but decided to appoint one to get better value for money.

DfT picked its own creative roster last year – Abbott Mead Vickers.BBDO, WCRS, Rainey Kelly Campbell Roalfe/Y&R, BMP DDB, Euro RSCG Wnek Gosper and the now defunct D’Arcy – to work on its £20m advertising business (MW May 2, 2002). The agencies appointed were already existing COI roster agencies, but the move was seen as a snub to the then chief executive of the COI, Carol Fisher.

Fisher’s successor, Alan Bishop, has admitted that valuable lessons have been learned from the DfT “testing”. He adds: “I want to make sure that COI is easier to work with in the future.”

Bishop is also planning to reorganise the Government’s account management structures in an attempt to obtain the “best value possible for the UK tax-payer”.

The COI is also setting up a Client Council which it claims will help ensure that COI services meet closely with clients’ needs.

Recommended

FT fills newly created EMEA marketing director position

Marketing Week

The Financial Times has appointed long-serving marketer Gill Hart to the new post of marketing director for Europe, the Middle East and Africa (EMEA).The appointment is the top marketing role overseeing the UK and follows a restructure which saw the board position of global marketing director, held by Gordon Willoughby, axed (MW last week). Hart […]

Maths and shopping? Burger off

Marketing Week

A trip to the supermarket isn’t the world’s biggest thrill. The average person would rather be elsewhere, but as the shopping has to be done they’d generally much prefer to go in, buy the goods and then leave. No fuss, no hassle, just a straightforward exchange. Most supermarkets would strive to help us achieve this, […]

Lloyds TSB names Visa Italy boss as top brand marketer

Marketing Week

Lloyds TSB has appointed Visa marketer Mario Mazzocchi as its head of brand marketing. He fills a position left vacant since January, when Georgina Smith was poached by Orange to be its head of brand. Mazzocchi will report to Lloyds TSB director of group marketing and UK retail banking strategy Helen Stevenson, who joined the […]

Comments

    Leave a comment